ILLIT (k-pop girl group under HYBE)

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- ALL ABOUT K-POP -

what is k-pop?

K-pop is a style of music that has been around for a couple of decades, but only started gaining international attention around the past decade or so. It originates in South Korea, emerging as a form of youth subculture. As a pop genre, k-pop is characterized by its melodic quality and cultural hybridity, while also being extremely addicting. K-pop artists often emphasize visual appeal and stage fluidity.